Data Quality Audits, Cleansing & Profiling

The Guild TPS provides a managed service for companies that are, or wish to be, Telephone Preference Service (TPS) compliant. The TPS enables individuals to register their objection to receiving direct sales and marketing calls with a central service. The Direct Marketing Association runs TPS, the Data Protection Registrar enforces the regulations.

What is the national TPS?

The TPS database already contains details of over 1.6 million subscribers who object to sales or marketing based telephone calls. This database is growing and is updated on a monthly basis.

Calling anyone registered on TPS can result in a fine of up to £5000 per call. It does not matter if they are your customers. If you make a telemarketing call to anyone registered with TPS you are breaking the law.

A full TPS UK license will cost an organization £500 per annum. This license fee does not include the cross checking service to turn the TPS data into useful information. So your organization would have the task of cross checking telephone numbers against the list of registered numbers provided on the TPS database.

The Guild TPS provides organizations with the opportunity to cleanse and update their UK TPS data at a fraction of the cost and complexity normally required if they were to do this activity themselves.

How The Guild TPS can benefit your business:

• The Guild TPS protects your organization from making TPS barred calls, therefore ensuring that you are protected from TPS related fines. Calling anyone registered on TPS can result in a fine of up to thousands of pounds per call.
• The Guild TPS will allow your organization to keep abreast of TPS database changes in a fast, cost effective and easy to use manner.
• Saves your business purchasing the TPS database at £7,500 per annum.
• The Guild TPS saves your business the time, money and the overheads of acquiring the TPS database, searching the TPS database and maintaining and administrating this database yourselves.
• Our UK TPS data on our network is updated on a monthly basis and takes responsibility for all maintenance and upgrades of the TPS data.
• By using The Guild TPS, telemarketing organizations will improve the quality of their customer and prospect information through lower levels of corporate nuisance and an increased return on CRM investment, due to accurate data.
• Most companies struggle to regularly clean TPS data after they've purchased it. This means that overall quality of TPS data is very poor. Subscribing to The Guild TPS will provide your organization with a competitive advantage in TPS data quality.
• The Guild TPS operates automatically 24 hours a day, 365 days a year.

Who it's for:

The Guild TPS is ideal for all organizations that wish to be TPS compliant. In today's fast moving society, individual Telephone numbers change on a regular basis. The Guild TPS will allow you to keep abreast of these changes in a fast, cost effective manner.

How it works:

The Guild TPS is offered as a feature of our Carrier Pre-Selection (CPS). We apply CPS services to your requested lines and once activated the line benefits from competitive call rates, as well as the automated checking against TPS barred numbers.

The Guild TPS identifies TPS registered numbers automatically as you make the call. It does this by checking the TPS database during call set-up for The Guild TPS registered Calling Line Identities. If the called number is matched against a TPS registered number the calling party will receive a brief call barred announcement.

The TPS database is updated on a monthly basis.

What if I have permission to call?

If you have permission to call a particular number, as determined in accordance with the national TPS register, you can use an override code to call that number.

For more info or to set this up email us today.